MultiChoice, in partnership with Africa Magic, organisers of the Africa Magic Viewers Choice Awards, AMVCA, has announced that the 10th edition of its prestigious awards will hold from May 10 to 11 2024.
The organisers also unveiled ace filmmaker, director, producer and pioneer academy director of the MultiChoice Talent Factory, Femi Odugbemi, as head judge of the awards.
In her welcome speech, the Executive Head of Content and Channels, West Africa, MultiChoice, Busola Tejumola, described the 10th AMVCA as a celebration to mark a decade of brilliance, innovation, and the sheer magic of African storytelling on screen.
She said, “The AMVCA has established itself as the benchmark for excellence in the African film industry. This edition is not just the celebration of excellence in filmmaking, but also a heritage of an award that has improved careers and boosted talent development on the continent.”
Tejumola also revealed that the entries received this year taxed the jury and head judge, as they have received a pool of quality entries to review.
She said, “For this edition, we received entries from films and talents across Africa. Shortlisting has begun, and we will now move to the judging phases. For this special edition, we are making changes to the award categories. The ‘Best Actor’ and ‘Best Actress’, as well as ‘Best Supporting Actor’ and ‘Best Supporting Actress’ categories will now be determined by the jury. We are also delighted to announce ace filmmaker, director and producer, Femi Odugbemi, as the head judge for the 10th AMVCA.
“In partnership with our sponsors— Amstel, Pepsi, Promasidor and Martell— we call on Africa to join in this celebration, as we begin with the announcement of final nominees in each category on March 24, at 8pm. The voting portal will open immediately after the announcement,”
The prestigious event will kick off on May 10 with the Young Filmmakers and Content Creators event in the morning, followed by the Cultural Day and Opening Night celebration in the evening; while the main awards ceremony will hold on May 11.