Stakeholders in the advertising industry will converge to chart the course for responsible advertising at the Advertising Standards Panel Forum.
A statement signed by the Director of Regulations of the Advertising Regulatory Council of Nigeria, Martha Onyebuchi, said that the council would be organising the forum standards, which had become a critical issue in the marketing communication industry.
He noted that the Advertising Standards Panel, a statutory organ of the Advertising Regulatory Council of Nigeria, would organised that forum with the theme ‘Promoting Responsible Advertising in Nigeria’ on April 25, in Lagos.
According to the council, while some markets have experienced growth through the adoption of responsible advertising strategies, others have faced significant declines due to a lack of adherence to industry standards and regulations.
“The advertising industry in Nigeria is no stranger to these challenges, with growing concerns over the proliferation of misleading .s, the lack of proper adherence to vetting and approval processes, and the need for greater accountability and transparency,” it noted.
It added that the forum is expected to provide a platform for stakeholders to discuss critical issues surrounding ethical advertising practices, penalties for engaging in unwholesome advertising activities, and the challenges and benefits of complying with the law.
Onyebuchi said, “The Advertising Standards Panel recognises the importance of fostering responsible advertising practices in Nigeria.
“This stakeholders’ forum is an opportunity for industry players to come together, share insights, and collectively work towards upholding the highest standards in the marketing communication sector.”
She noted that the forum would address the issue of exposing .s without presenting the materials for statutory vetting and approval by the Advertising Standards Panel, saying the event will also delve into the penalties for such violations, as well as the overall benefits of obeying the law.
“We believe that by bringing together the various stakeholders, we can foster open dialogue, address challenges, and ultimately promote responsible advertising practices that benefit both businesses and consumers in Nigeria,” Onyebuchi concluded.