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GTCO Emerges Nigeria’s Strongest Brand, Best Banking Brand

By Aduragbemi Omiyale

Another feather has been added to the colourful hat of Guaranty Trust Holding Company (GTCO) Plc as it has been rated as the Best Banking Brand and Strongest Brand in Nigeria.

Business Post reports that Brand Finance announced GTCO as the Strongest Brand in the country, while Global Brands Magazine named the leading financial services institution in Africa as the Best Banking Brand in Nigeria.

The chief executive of GTCO, Mr Segun Agbaje, while commenting on the two awards, said, “These achievements are a reflection of our unwavering commitment to excellence, innovation, and customer satisfaction, as well as to building a truly international brand from our proudly African roots.

“We are delighted to receive these recognitions and inspired to continue delivering our promise of enriching lives with every opportunity.”

GTCO is a leading financial services group with banking operations in Nigeria, West Africa, East Africa, and the United Kingdom alongside non-banking verticals in HabariPay, Guaranty Trust Fund Managers, and Guaranty Trust Pension Managers.

The firm, over the years, has demonstrated a remarkable commitment to shaping the future of financial services in Africa and is renowned for its innovative approach to customer service and stakeholder engagement.

Its brand strength is underpinned by a strong commitment to delivering cutting-edge financial solutions, fostering meaningful customer relationships, and Promoting Enterprise using its proprietary free business platforms.

The company’s leadership in the banking industry and efforts at empowering people and communities have earned it many prestigious awards over the years.

Its flagship banking franchise, Guaranty Trust Bank (GTBank), was named Nigeria’s Best Bank and Best Bank in CSR at the 2023 Euromoney Awards for Excellence, Best Banking Group in Nigeria by World Finance, and Best Bank in Nigeria by Global Finance. It is featured in the Top 1000 Banks in the World and Top 100 Banks in Africa rankings by The Banker.