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Customers furious as popular fast-fashion brand bans shoppers over frequent returns

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Some customers of popular fast fashion brand PrettyLittleThing are not happy after the company abruptly banned them from ordering.

The womenโ€™s clothing brand cited frequent returns as the reason.

But banned shoppers have been flooding the comment section on PrettyLittleThingโ€™s Instagram account expressing their frustrations. Many pointed out that because there are no physical stores, they can only shop online and wonโ€™t know how items from the U.K.-based retailer will fit until they arrive.

โ€œIโ€™m one of the banned accounts and Iโ€™m actually OFFENDED that theyโ€™ve insinuated that weโ€™ve abused the returns policy in some way,โ€ said Instagram user @Kymtill, in a comment on one of the brandโ€™s Instagram posts. โ€œIโ€™ve been a PLT customer for years and years spending hundreds on the brand each month. YOUR CLOTHES ARE POOR QUALITY, SEE THROUGH AND INCONSISTENT SIZES.โ€

Another banned customer chimed in with the other commenters on the post.

โ€œHi girls, Iโ€™m Kim and Iโ€™ve been banned from PLT for seemingly being in between size, ordering more than one and returning,โ€ said Instagram user @kimmcghiex.

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