By Dipo Olowookere
A notable website optimisation company, NitroPack, has been acquired by WordPress through WP Engine in a bid to extend leadership in managed WordPress site performance.
NitroPack is installed as a plugin on several WordPress platforms to enhance performance and the acquisition, according to WP Engine, will add more power and flexibility for its numerous customers.
NitroPack is an all-in-one SaaS solution for improving site speed and performance metrics, including Google’s Core Web Vitals, and has an installed base spanning more than 219,000 websites,
It fills a critical need as a comprehensive website performance solution that empowers users with intuitive automation for frontend site speed optimizations with little to no technical expertise required.
NitroPack, a Bulgarian firm, was previously introduced to WP Engine customers with the launch of Page Speed Boost, which leverages NitroPack’s proprietary WordPress optimization technology.
WP Engine, a US-based organisation, stated that the acquisition would further strengthen its website performance capabilities, providing customers with innovative features and flexibility for site optimization.
“Over the past year, our partnership with WP Engine has highlighted our shared vision and values. We are both passionate about making websites faster,” the co-founder and chief executive of NitroPack, Mr Georgi Petrov, said.
“Having sold companies before, we’re highly selective about who we do business with, and our journey with WP Engine has reaffirmed that they’re the right fit for our team, our technology, and our customers.
“This acquisition is more than a business transaction, it’s the culmination of a relationship built on trust, shared goals, and a mutual commitment to innovation,” he added.
Also commenting, the chief executive of WP Engine, Ms Heather Brunner, said, “NitroPack exemplifies the technical ingenuity and performance optimizations required to meet today’s online demands.”
“This single solution can replace multiple optimization tools, and hundreds of thousands of users have discovered its powerful combination of advanced performance improvements and ease of use.
“We are excited to add this technology suite to WP Engine’s industry-leading WordPress platform and products,” she added.