By Modupe Gbadeyanka
P+ Measurement Services has been chosen to independently monitor, measure, and audit the media performance of the forthcoming Location Marketing Awards (LOMA) slated for September 27 and 28, 2024, at the Marcelina’s Place and Marriot Hotel in GRA Ikeja, Lagos.
The event, an initiative of the OOH Academy led by the esteemed Mr Kingsley Onwukaeme, recognises and celebrates excellence in the outdoor advertising sector in Nigeria.
LOMA is often referred to as the Oscar of the outdoor advertising industry and the organisers said the decision to settle for P+ Measurement was because of its unmatched expertise in the field.
It further stated that the media monitoring platform was brought into LOMA because of its commitment to maintaining the highest standards in recognising outstanding achievements in the outdoor advertising industry, providing an objective and comprehensive assessment of the event’s media impact.
The leading independent media intelligence consultancy firm in Nigeria is reputed for its detailed media monitoring, measurement, evaluation, and analysis.
The company is expected to ensure LOMA’s media activities are meticulously evaluated, enhancing the transparency and credibility of the awards.
“We are excited to have P+ Measurement Services as our official PR measurement partner for this year’s LOMA conference and awards,” Mr Onwukaeme said.
“Their dedication to excellence and their expertise in media intelligence aligns perfectly with our mission to honour the best in outdoor advertising.
“With P+ on board, we are confident that LOMA will continue to set the benchmark for excellence in the industry,” he added.
P+ Measurement, which is internationally recognised as a premier PR measurement and evaluation consultant in Nigeria, operates under the governance and regulations of the International Association for the Measurement and Evaluation of Communication (AMEC).