In an unprecedented achievement for Nigerian football, Rangers FC has set a new standard in the business of sports merchandising by generating over 100 million naira from jersey sales last season.
This milestone not only highlights the growing commercial potential within the Nigerian Premier League but also underscores the club’s rising influence on the global stage.
The Nigerian Champions successfully sold and distributed over 10,000 jerseys worldwide, marking the highest sales figure ever recorded by a Nigerian football team. This remarkable feat is a testament to the club’s growing fanbase, both domestically and internationally, as well as their strategic efforts to market the Rangers brand beyond the borders of Nigeria.
For AFRIVEST, the team’s shirt sponsor, this development is a significant win. With over 10,000 jerseys now in circulation globally, the brand is enjoying extensive visibility, effectively turning fans into brand ambassadors. Each jersey sold represents a piece of wearable ., as supporters proudly display the AFRIVEST logo on their chests, whether they’re in Nigeria, Europe, or the Americas.
The success of Rangers FC’s jersey sales campaign highlights the synergy between sports and business, showcasing how football can serve as a powerful platform for brand exposure. For AFRIVEST, this is not just about sponsorship; it’s a strategic partnership that leverages the club’s popularity to amplify brand awareness on a global scale.
As Rangers FC continues to dominate on the pitch, their off-field success in jersey sales signals a new era for Nigerian football, where the commercial aspect is as vital as the sporting achievements.
This record-breaking season may well set a precedent for other clubs, pushing them to explore similar avenues to boost their revenue streams and global reach.