Unlike markets in Europe or America, DFM is a space where African narratives are not only welcome but are the very fabric of the event. This focus is supported by the rich cultural and geographical context of Durban itself—a city whose history and contemporary issues resonate deeply with the stories being told
THE premier film industry event in Africa, Durban Film Mart (DFM) 2024, took place from 19 – 22 July in Durban, under the theme “African Visions Unleashed: From Disruption to Accountability.” It successfully brought together 1460 film professionals and filmmakers from 58 countries across the continent and beyond. My experience was nothing short of transformative. The programming was exceptionally curated, with content that directly addressed the pressing needs of professionals in the African film industry. It offered a wealth of insights into emerging trends, and the information shared was not only timely but crucial for those of us navigating the ever-evolving cinematic landscape. Reflecting on what sets DFM apart, it is clear that its focus on African and Global South cinema is a defining strength. Unlike markets in Europe or America, DFM is a space where African narratives are not only welcome but are the very fabric of the event. This focus is supported by the rich cultural and geographical context of Durban itself—a city whose history and contemporary issues resonate deeply with the stories being told.
One of the most compelling aspects of DFM is the networking. The event provided an extraordinary platform to connect with a diverse array of filmmakers, producers, and industry leaders from across the globe. The intimate atmosphere of DFM fosters a sense of community and collaboration that is rare in larger, more sprawling film markets. This environment is conducive to the kind of deep connections and meaningful conversations that lead to lasting professional relationships. DFM also provides unparalleled access to key figures within the African film industry, creating collaborative opportunities that are both unique and highly specialized. It was lovely to catch up with many old friends and to make new ones.
DFM’s dedication to showcasing emerging talent as well ensures a dynamic and exciting space where new voices and innovative ideas can flourish. I was especially excited to have served once again as a DFM mentor for fiction project pitches presented at the festival. ‘The Moon Can’t Run’ (South Africa, Zambia) by Producer Shveta Naidoo and Director Naishe Nyamubaya won the Game Changer Films Award with a prize of $5,000 and also the MTN Group Digital Award, also worth $5,000. The second pitch team I mentored presented ‘Numalali (My Voice, My Void)’ (Guatemala) by Producers Alberto Rodríguez Collía and Kurt Orderson and Director Kimeshree Munsamy. They won the TFL Next Award supported by IEFTA and Participation in the Torino Lab. My third pitch project titled ‘Acts of Man’ (South Africa) by Producer Sean Drummond and Director Sheetal Magan won the Known Inner Circle Award worth $10,000. Congratulations to all the teams and my best wishes for more success in bringing these exciting films and TV series to life!
The emphasis on impact filmmaking, particularly through sessions like the Impact Hackathon, is a distinguishing feature. It highlights a commitment to social change that is less emphasized in Western markets. I had the privilege of presenting our new feature film The Man Died. The feedback I received from the panel of experienced impact producers was invaluable, offering both affirmation and new perspectives that will undoubtedly shape the distribution strategies and future of the project.
Despite its many strengths, DFM has opportunities to grow and enhance its value further. Extending the duration of key sessions, improving networking opportunities through more curated events, and incorporating practical skill-building workshops could significantly enrich the experience for participants. Additionally, expanding accessibility through hybrid formats and language support would make the event more inclusive. Attracting a broader array of international industry players and incorporating global trends alongside African cinema would also provide participants with a more comprehensive understanding of the industry.
