By Aduragbemi Omiyale
Ms Adebola Sukurat has been appointed as the new Chief Marketing Officer (CMO) of AXA Mansard Plc, a leading insurance company.
She is expected to use her technical expertise in key operational areas of the underwriting profession to move the insurer to a greater height and drive its ambition to simplify insurance and increase adoption in Nigeria.
In her new role as CMO, Ms Adebola will be responsible for the strategic direction of AXA Mansard’s marketing, communication, and sustainability programmes in line with the organisation’s strategic drivers and positioning to give customers the confidence to progress.
“I aim to leverage my years of experience and deep understanding of the market dynamics to define and implement marketing strategies that drive sustainable growth for AXA Mansard.
“I am excited to work with our team of dynamic professionals to enhance our customer experience and improve our processes and digital footprint to consolidate our leadership and strong market position.
“This vision for the future is inspiring and aligns with our commitment to continuous improvement and customer-centricity. This vision for the future is inspiring and aligns with our commitment to continuous improvement and customer-centricity,” the appointee commented.
Ms Adebola holds an MBA from the University of Roehampton, London, and a B.Sc. in Accounting from Olabisi Onabanjo University, Ago-Iwoye, Ogun State.
She has also completed various professional certifications, including a CII Level 3 Certificate in Insurance by CII UK, a Certificate in Risk Management from THEIRM UK, and the Senior Management Program from Lagos Business School.
Her commitment to continuous professional development is evident through her participation in programs such as the EACB Executive Mentorship Program and various workshops on Environmental & Social Management Systems and Risk Analysis in Lending and Investment Practices and more recently Leadership and Management Development Program by Iperformance Kenya Africa.
This commitment ensures that she is always at the forefront of industry best practices and ready to adapt to the evolving needs of our business and customers.
With a remarkable career at AXA Mansard spanning over 19 years, Ms Adebola has consistently demonstrated her expertise and leadership across various roles.
Most recently, she served as the Chief Fulfilment Officer, responsible for claims administration and the development of microinsurance technical processes.
Her previous role includes Head of Claims Services, Reinsurance, Technical Risk Survey, and Fraud & Insurance Procurement.
Throughout her career at AXA Mansard, she has held pivotal roles that have shaped her comprehensive understanding of the insurance landscape.
Ms Adebola began her journey in Retail Sales, managing Bancassurance and Agency Distribution channels, where she honed her skills in client relationship management and business development.
Her transition to Head of Credit Control saw her implement strategies to monitor and manage company receivables effectively.
Subsequently, she led the Enterprise Risk Management Group and held a dual role as the Environmental and Social Manager where her immense contribution and activities in AXA Mansard and the industry resulted in an industry recognition where she won the Risk Manager of the Year Award of the maiden edition of the Nigerian Risk Awards (2013) and AXA Mansard won Insurance Company of the year, an award organized by the renowned Conrad Clark, Institute of Risk Management UK and Business Day.
Ms Adebola’s experience was enriched by an international assignment with AXA International & New Markets in Madrid, Spain, where she governed best practices in claims management, including fraud detection and insurance procurement. Her role as Business Development Manager in the Downstream Energy Sector demonstrated her capability to develop new business lines, manage client relationships, and generate significant Gross Written Premium (GWP).