AFP 20240924 36H24TU v1 Preview FashionFranceWomenLoreal

Goosebumps and stars as Paris Fashion Week kicks off

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Hollywood stars braved the rain to open Paris Fashion Week at L’Oreal’s giant outdoor show Monday as rumours swirl of musical chairs at the top of fabled French brands.

The cosmetics giant persuaded Jane Fonda — in snazzy silver sneakers — Kendall Jenner, Eva Longoria and several of its other brand ambassadors to walk in a spectacular public show in front of the gilded glory of the Opera Garnier.

With invites to the big luxury shows strictly limited to the glitterati and fashion insiders, L’Oreal said it wanted to democratise the glamour of fashion week.

Introduced by singer Celine Dion, the “Walk Your Worth” show also featured Andie MacDowell, Indian star Aishwarya Rai Bachchan, models with prosthetic limbs and Brazilian supermodel Luma Grothe proudly showing off her bump.

“The idea is to let the public see for themselves the beautiful clothes, settings and people that they would never normally have access to,” L’Oreal’s Paris director general Delphine Viguier told AFP.

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