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Untapped potential in a growing market

This article is sponsored by EG Capital

Africa is set to have the youngest population by 2050, with most of its youth under the age of 25. This demographic shift presents an incredible opportunity to bridge current and future educational gaps on the continent using technology. Richter shared how there is a clear need for education solutions tailored to Africaโ€™s diverse requirements. โ€œAs I observe the ongoing changes in how education is accessed and delivered, I see an increasing demand for digital learning platforms that function seamlessly on both basic smartphones and desktops,โ€ Richter shared.

Africa is poised to be the second-fastest-growing region globally, closely following Asia. Projections indicate improved economic performance in eleven key African countries, including Niger, Senegal, and Libya, with growth rates ranging from 6% to 11.2%. Furthermore, in 2024, a total of 41 countries across the continent are anticipated to achieve an economic growth rate of 3.8%, with 13 of them surpassing the growth rates recorded in 2023 by over 1 percentage point.

This presents a golden opportunity to innovate. Globally, education is undergoing a transformation, shifting away from traditional models towards more personalised, tech-enabled approaches. Richter pointed out some key trends, such as AI-powered platforms that can adapt to individual learning paths, moving away from the one-size-fits-all mindset. Additionally, professionals are seeking continuous learning and upskilling opportunities to stay competitive, further driving the demand for EdTech solutions.

Using EdTech data not only identifies where educational institutions are thriving but also highlights areas that need improvement. For investors, this data provides a valuable roadmap for targeting investments and aligning with long-term growth strategies.

Why African EdTech is an Attractive Investment Opportunity

Historically, education has been largely funded by governments and hasnโ€™t attracted much private sector investment. However, this is changing in Africa. Local and national governments are recognising the need for digital transformation in education and are becoming more open to collaborations that drive this change. Government support is crucial

for creating a favourable investment environment, especially when bridging educational disparities through digital solutions. Richter shared how multilateral institutions like the World Bank have also been instrumental in driving investment into educational reforms across the continent, boosting investor confidence.

Despite recent growth โ€“ with annual financing in Africaโ€™s EdTech sector rising from $2 billion in 2019 to $5 billion in 2022 โ€“ investment levels remain modest compared to the continentโ€™s vast population. This gap represents a missed opportunity for investors. Africaโ€™s EdTech sector offers not just financial returns but also widespread societal benefits.

African startups are beginning to demonstrate steady growth and impact. A prime example is Spark Schools in South Africa, recognised by the Financial Times in 2023 as one of Africaโ€™s fastest-growing companies for two consecutive years. Other startups, like Instill Education, focus on leveraging technology to train teachers, addressing a critical need across the continent. These ventures showcase a deep understanding of local market gaps and have successfully implemented solutions through blended investment models.

Targeted Investment to Scale EdTech Startups in Africa

African EdTech startups face several significant hurdles, primarily around funding and scaling. Limited local investor networks, inadequate infrastructure, and a lack of data on educational needs create a challenging environment. There is also a lingering perception of high risk in the sector, making it difficult for startups to attract necessary investments.

Targeted investments, however, can change the game. growth-stage funding empowers existing Ed-tech platforms to build capacity and scale effectively. Collaborative partnerships with local governments are crucial in addressing infrastructure gaps and improving market understanding. Additionally, funding research initiatives is essential. Gathering data on educational needs helps refine EdTech solutions and boosts investor confidence, making it easier to identify where investment can have the greatest impact.

By adopting a targeted approach, investors can drive growth in African EdTech while creating more job and educational opportunities. A strategic, data-driven investment fuels long-term success for both students and the sector, positioning Africaโ€™s landscape as a promising destination. For investors new to the region, a well-thought-out, localised due diligence framework is essential. It requires time to understand the market, engage with local founders, and adapt strategies to the unique African context.

Investing in Africaโ€™s EdTech sector is more than just a financial opportunity; itโ€™s about supporting a wave of change that could redefine education across the continent. With a young, eager-to-learn population, increasing government support, and the potential to address real educational disparities, the opportunities are vast. The continentโ€™s EdTech sector not only promises significant returns but also has the power to drive societal transformation, making it an investment that can yield both economic and social dividends.