Casts of the Showmax original telenovela Wura, a gripping drama that delves into the complexities of power, betrayal, and survival, recently stormed the ancient city of Ibadan and Lagos to announce the commencement of Season 3 of the popular drama series, which has started streaming on Showmax – a video-on-demand service platform that brings you a wide array of series, movies, documentaries, Premier League and PSL games – with new episodes every week.
The story centres on Wura Amoo-Adeleke, the ruthless CEO of the fictional Frontline Gold Mine, and the perfect wife, a mother of two, who will do anything to maintain her ground in the gold mining industry,
The event saw the streets of Ibadan stand still as the cast of the series, Scarlet Gomez, Ego Ihenacho, Martha Ehinome, Lanre Adediwura and Ray Adeka, made a fiery entrance that marked the beginning of the thrilling final chapter. In a symbolic gesture, they set a giant ‘Wura’ text ablaze at a busy intersection in the heart of Ibadan, representing the tension and explosive drama awaiting fans this season.
By choosing Ibadan for this explosive event, the creators honoured the massive fan base in the region while setting the tone for the season’s intense confrontations. This spectacle not only captivated the city but underscored Showmax’s commitment to providing gripping narratives that resonate with audiences.
Speaking at the event, Head of Marketing, Showmax Nigeria, Arinola Shobande said, “At Showmax, our goal has always been to connect our customers to stories that reflect their lives, their struggles, and their triumphs. ‘Wura’ is an example of great storytelling rooted in authenticity, and that’s why we brought this spectacle to Ibadan, one of the key hubs of Nigerian culture and a home to some of our loyal viewers.”
This season finale of Wura promises even more twists and turns. From shocking revelations about Tumi’s past to deadly clashes with old adversaries, fans are in for a rollercoaster ride as Wura’s empire teeters on the edge of collapse.
Following the fiery stunt at Gate in Ibadan, fans were treated to an intimate Wura Season 3 ‘Meet and Greet’ with cast members at the Domino’s Pizza store in Bodija, Ibadan. This allowed the passionate fan base in the city to meet their favourite stars, share their excitement, and take part in exclusive experiences tied to the show.
The caravan moved to Lagos for an exclusive screening at the Domino’s Pizza store on Saka Tinubu, Victoria Island. The event was attended by the cast, lucky fans and key executives from Showmax and Eat N’ Go Africa Limited, the franchise operators of Domino’s Pizza, Cold Stone Creamery, and Pinkberry Gourmet Frozen Yoghurt.
The partnership between both brands which commenced in August brought an exciting dining-meets-entertainment experience, blending premium Nigerian entertainment with tasty meals.
Speaking at the screening, the Group Chief Marketing Officer at Eat N’ Go Africa Limited, Mr Olumide Aniyikaiye said, “We’re thrilled to be partnering with Showmax to bring Wura Season three to the fans. This collaboration is perfectly aligned with our goal to offer unique and memorable experiences that merge dining and entertainment for our customers.
“It’s about creating moments that resonate, and Wura offers exactly the kind of high-quality storytelling that keeps people engaged, just like our offerings keep them coming back for more,” he added.
Nominated for AMVCA Best Actress (Scarlet Gomez) and Best Scripted Series, Wura continues to push the boundaries of African storytelling with unpredictable plots, heart-pounding confrontations, and breathtaking performances.
