By Adedapo Adesanya
Payment startup using stablecoin technology to transform cross-border payments, Juicyway, has launched out of stealth mode and announced a $3 million pre-seed to transform payments by expanding its team, advancing its technology, and eventual entry into new markets.
The round was led by P1 Ventures, with participation from Ventures Platform, Future Africa, Magic Fund, Andrew Alli, Gbenga Oyebode, Tunde Folawiyo, Microtraction, and others.
Founded in 2021 by Mr Ife Johnson and Mr Justin Ziegler, Juicyway enables individuals and businesses to send, receive, and process payments globally. The platform supports fiat currencies like the Nigerian Naira (NGN), US Dollar (USD), and Canadian Dollar (CAD), as well as cryptocurrency transactions.
As the creators of Nigeria’s price discovery engine, Naira Rates, Juicyway facilitates remittances and provides access to FX through various payment channels. It offers multicurrency accounts and access to a liquidity pool for local and international payments at competitive rates.
Licensed in Nigeria, Canada, the USA, and the UK, Juicyway has processed $1.3 billion across 25,000 transactions, and 4,000 customers, Juicyway has proven its value and efficiency. Trusted by prominent brands like Bolt, IHS, Piggyvest, Mocoh SA, Bamboo, and Afriex, the company also partners with Access Bank for remittance services.
Juciyway will be seeking to address high remittance fees by leveraging stablecoin technology to enable fast, affordable global money transfers with 24/7 execution and settlement.
According to a statement, Juicyway wants to simplify money movement while ensuring market-driven pricing in Africa where remittance fees average 13 per cent on $200 transfers as of Q4 2023.
In 2023 alone, Africa received an estimated $90.2 billion in remittances, accounting for 5.2 per cent of GDP and nearly double the amount of overseas aid.
Through its web and mobile apps and APIs, it will display real-time rates based on what other users are willing to pay.
The platform will also create a liquid ecosystem, lower remittance costs, and empower users to trade confidently, allowing greater financial inclusion.
Speaking on the round, Mr Johnson said, “Africa contributes less than 1% to the $5 trillion global currency market, partly because there’s no liquidity for intra-African currency pairs. The old systems weren’t built to support this. Over the next three years, we want to be the platform where Nigerians and eventually the whole of Africa, and those doing business on the continent can easily convert African currencies to local ones and back.
“Our ultimate goal is to unlock liquidity for African currency pairs that currently have none. Stablecoin technology and our network model make this vision achievable by enabling fast and efficient money movement. Without it, we’d still be in pursuit of this goal, but it would be far harder to achieve.”
Also commenting on the fundraise, Mr Justin Ziegler Co-Founder and COO of Juicyway stated, “Juicyway’s goal is to build uninterrupted, cost-effective cross-border infrastructure that enables Africa to participate in the global economy on equal footing.
“Our growth in a short period of time reflects the underlying demand for better global payments. We’re proud to offer a solution that eliminates the need for businesses and individuals to juggle multiple platforms to manage their financial needs. This investment represents a milestone for our company, and we are grateful for the trust and commitment from our investors”.
The funding will drive Juicyway’s growth by supporting team expansion, technological advancements, and entry into new markets. The round includes the addition of Joshua Wasserman, a compliance and regulatory expert with experience at the U.S. Federal Deposit Insurance Corporation (FDIC) and a key leader in building compliance for Cash App.
Juicyway also welcomes Mr Idris Ibrahim, CRO of Juicyway, Mr Ridwan Otun, formerly with Bamboo and Smart Pension, and Mr Ukeoma Chukundah, ex-Klarna and Deimos, as key members of its engineering team.