In today’s digital-first world, paid advertising is fast becoming a game-changer—but are you truly getting the return on investment your business needs? On this episode of The Novice, we break down the essentials of paid ads, from choosing the right platforms to understanding key metrics like CPC, CTR, and ROI. Whether you’re a small business owner or a marketing rookie, this episode is packed with practical tips to maximize your ad spend.
Catch the full episode now on Nairametrics TV on YouTube! Learn how to turn clicks into conversions and scale your business smarter.