BetKing celebrates 7th anniversary with gala, rewards
Sports and gaming giant BetKing marked its 7th anniversary with a grand gala at its Victoria Island headquarters in Lagos at the weekend, while launching a reward campaign worth over N50m for customers.
The exclusive celebration brought together business partners, regulators, friends of the business, and well-wishers to commemorate the company’s seven years of operations in Nigeria’s gaming industry.
Nigerian football legend Jay-Jay Okocha, who serves as the company’s brand ambassador, graced the glamorous event alongside key stakeholders who were treated to a special facility tour that culminated in a cake-cutting ceremony.
In a release shared on Friday, BetKing Managing Director Gossy Ukanwoke reflected on the company’s growth trajectory since its inception.
“Our journey has been one of vision, resilience, and commitment to delivering the best gaming experience in Nigeria. From redefining sports betting to empowering communities and partners, BetKing has become more than a platform; it is a movement. This anniversary is about reinforcing our dedication to the future—one where we continue to innovate and create value for all,” Ukanwoke said.
He also highlighted the company’s corporate social responsibility initiatives, noting their impact across the country.
“At the heart of our mission is a strong commitment to social impact. Through our CSR initiatives like BetKing Cares, we have positively impacted over 35 communities across six geopolitical zones, empowering millions of Nigerians along the way. As we grow, so does our responsibility to give back, and we remain steadfast in our efforts to uplift communities and create opportunities where they are needed most.”
The Chairman of BetKing, Toyin Pinheiro, emphasised the company’s achievements and future plans during his address to the gathering.
“BetKing’s success story is proof of the hard work, trust, and support of our customers, agents, and business partners. We have built a brand that stands for integrity, excellence, and impact. As we celebrate this milestone, we remain committed to setting even higher standards in the industry and ensuring that BetKing continues to lead the way,” Pinheiro said.
As part of the anniversary celebrations, the company announced a reward campaign running throughout February 2025, offering customers the chance to win cash prizes, free bets, iPhones, PlayStation 5 consoles, and other items worth over N50m.
Head of Marketing at BetKing, Nengi Akinola, explained the significance of the campaign to customers.
“BetKing is all about rewarding our customers, and our 7th anniversary provides the perfect opportunity to do so. With our anniversary rewards campaign, players can win amazing prizes simply by engaging in our platform. We are making it more rewarding than ever to bet with the best betting site in Nigeria,” Akinola stated.
