BetKing rebrands as BetQueen to celebrate International Women’s Day
Nigeria’s leading sports betting platform, BetKing, has temporarily rebranded as BetQueen to honour and celebrate the achievements of women on International Women’s Day.
The initiative is part of the company’s ‘Beat the Odds’ campaign, which aims to spotlight and celebrate women breaking barriers in male-dominated industries.
With women often facing significant challenges in climbing the leadership ladder, BetKing is using this platform to amplify the stories of those defying the odds. A key highlight of the campaign is the BetQueens documentary, featuring inspiring women excelling in unconventional spaces. Among them are Wanni and Handi, twin sisters making waves as DJs, and Nengi Akinola, BetKing’s Head of Marketing, who has carved a niche in the sports betting industry.
Speaking on the initiative, Akinola said, “At BetKing, we believe in breaking barriers and creating opportunities for everyone, regardless of gender. The ‘Beat the Odds’ campaign is a testament to the incredible women who continue to challenge norms and redefine success.
“By spotlighting their stories, we hope to inspire the next generation of women to chase their dreams fearlessly.”
As part of the campaign, BetKing is illustrating the odds women face in male-dominated fields through a unique comparison with football match odds. The thought-provoking odds calculator highlights gender disparities and encourages action towards equity. More importantly, it serves as a call to action—urging society to accelerate efforts to break down barriers and create a more inclusive future where women have equal opportunities to thrive.
Beyond International Women’s Day, BetKing has consistently supported and empowered women, from leadership roles within the organisation to initiatives aimed at bridging gender gaps in sports and business. This commitment is evident in its Corporate Social Responsibility efforts, which have made a meaningful impact on women across Nigeria.
One such inspiring story is that of Goodness Nwachukwu, a Nigerian para-athlete whose journey BetKing has supported through training sponsorship, rent assistance, and feeding allowance. The brand’s backing has helped her excel in her sporting career while providing personal stability. Her story reflects BetKing’s dedication to equipping women with the resources needed to thrive, regardless of the obstacles they face.
