“Traditional media must evolve to survive” – Do2dtun

• Do2dtun, a popular on-air personality, urges media practitioners to embrace digital transformation, predicting that advancements in artificial intelligence and technology will revolutionize the industry.

• Do2dtun emphasizes the need for radio stations to adopt digital thinking as AIs are expected to perform tasks similar to human ones in the next five or six years.

• Do2dtun reflected on the significant changes he has witnessed and the urgent need for a transition.

Prominent on-air personality and hype-man, Kayode Oladotun, widely recognized as Do2dtun, has urged media professionals to adopt digital transformation, emphasizing that advancements in artificial intelligence and technology will reshape the industry.

In a discussion with Saturday Beats, Do2dtun remarked, “It’s necessary that all radio stations need to start thinking digitally now because we’re moving forward. In the next five, or six years, we’re talking about AIs doing things that human beings do.

Having served as a radio presenter for twenty years, Do2dtun reflected on the significant changes he has observed and the pressing necessity for adaptation.

“I’m moving on to all the bigger things, but I want everybody who’s in that business to think, that I was one of the people who told the stories of how we move and transition into the next level.

“For the Federal Government, I think radio stations or the media, in general, face too many stringent checks and balances. You cannot be as expressive as you should be. I think it should be a bit freer than what it is now.

“Everybody wants to be more expressive. Some opinions are great, some are bad, to be honest. But that’s why people have decided to move into that part of the media space where it’s uncontrolled, which sometimes is dangerous.”

Speaking further on whether streaming and social media have overtaken radio, he said, “Nigeria is a very peculiar country. We still dwell on traditional media. However, you don’t have time to watch TV or listen to the radio every time. The easiest way to get information is on your phone. There’s WhatsApp now, everybody’s chatting on apps.