By Modupe Gbadeyanka
A new service has been introduced by the leading e-commerce platform in Nigeria, Jumia, made possible with a partnership with EasyBuy.
The new offering is Buy Now Pay Later (BNPL), allowing consumers across Nigeria to buy their desired products and make flexible payments over a time.
A statement from Jumia disclosed that with this collaboration, consumers will experience a new level of convenience when shopping on its platform.
It stated that the integration of Easybuy’s BNPL solution removes the barrier of immediate payment, empowering consumers to confidently purchase the items they want.
This financial freedom, coupled with a streamlined checkout process that incorporates BNPL options,
creates a smoother and more accessible shopping experience for everyone.
“Partnering with Easybuy to provide our consumers with a much-needed Buy Now, Pay Later solution is a win-win for everyone.
“We understand the importance of offering flexible payment options, especially in this challenging economic environment. This partnership is a testament of our commitment to empowering our consumers and providing them with the tools they need to shop conveniently.
“We are confident that EasyBuy’s BNPL solution will be a valuable addition to our platform and contribute significantly to the growth of e-commerce in Nigeria,” the chief executive of Jumia Nigeria, Mr Sunil Natraj, said.
On her part, the chief executive of Newedge Finance Limited, the parent company of EasyBuy, Ms Jessica Ugwuoke, said “As a leading BNPL solution provider, we are thrilled to announce a strategic partnership with Jumia, one of the largest e-commerce platforms in Africa.
“This partnership aims to transform the online shopping experience, making it more flexible and accessible for millions of consumers.
“Under this partnership, customers shopping on Jumia can now benefit from Easybuy’s seamless buy-now, pay-later service, allowing them to purchase a wide array of products, from electronics to home essentials with flexible payment options. This initiative represents a significant milestone in our commitment to financial inclusion and digital innovation.”