Unity Bank 3

Unity Bank customers win over N4 million in Cashtoken rewards promo

Unity Bank customers have claimed over N4 million in cash rewards in its ongoing loyalty programme recently rolled out with Cashtoken, a Cash Reward-as-a-Service company.

The winners included no fewer than 40 customers who adopted and transactedย onย the Bankโ€™s digital banking platforms, including the UniFi mobile banking application, the *7799# USSD platform or activated their Unity Bank Verve Card to transact on e-payment terminals across Nigeria.

Beginning from onboarding in our customer lifecycle journey, the Unity Bank Cashtoken Partnership commencedย as a loyalty and reward scheme to reinforce the benefits of e-banking platforms.

To begin, Customerย transactions earnย cash tokens, which areย then redeemed to qualify for the monthly Cashtoken Rewards draw. Consequently, winnersย emergeย from the drawsย to claim the cash prizes.

Recall that the retail lender announced the ongoing Cashtoken Rewards loyalty programme in December 2023 in partnership with Cashtoken Rewards Africa to empower customersย and improve customer satisfaction. The partnership with Cashtoken Rewards also provided an opportunity forย the Bankย to migrate customersโ€”old and newโ€”to a platform that will continually create exciting rewards and appreciation for loyalty.

Eghomware Iyamu, Unity Bankโ€™s Head of E-Business, commentingย on the success of the Cashtoken Rewards loyalty program, stated:ย โ€œWe are excited to see our customers winย over N4 million in cash rewards through our partnership with Cashtoken. This initiative demonstrates our commitment to recognizing and rewarding the loyalty of our customersโ€.

โ€œBy leveraging our digital banking platforms, including the Unifi mobile banking application and the *7799# USSD platform, we are not only enhancing customer experienceย but also providing life-changing opportunities. The Cashtoken Rewards program is a testament to our dedication to improving customer satisfaction and creating meaningfulย rewards along our customer lifecycle journey. We look forward to seeing more of our customers benefit from this exciting program as we continue to innovate and deliver exceptional value to them.โ€

Unity Bank has robust electronic banking products which include mobile and digital banking channels, including ATM, PoS, or any digital payment channels which support retail product transactions across the country.

New-to-Bank customers are invited to open a Unity Bank account, onboard onto the digital platforms and begin transacting on the various platforms to earn cash token rewards and cash prizes while existing customers are encouraged to onboard and transact to win even more rewards and cash prizes.


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