By Aduragbemi Omiyale
The Managing Director of Aleph for West Africa, Mr Stanislaus Martins, has disclosed that about 13.9 per cent of Nigeria’s internet users are beginning to rely on a notable visual search and discovery platform, Pinterest.
He made this submission as his organisation announced a sales partnership with Pinterest, which has the potential to expand the latter’s digital advertising solutions to 11 new markets across LATAM, Asia, the Middle East and Africa: Costa Rica, Dominican Republic, Ecuador, Guatemala, India, Israel, Morocco, Nigeria, Peru, South Africa and Turkey.
Based on the new development, Aleph will also now serve as Pinterest’s sales partner in countries across Central and Eastern Europe, including Cyprus, Czechia, Hungary, Greece, Malta, Poland, Romania and Slovakia.
As a leading visual search and discovery platform with over half a billion global monthly active users, Pinterest has become one of the top destinations for brands trying to reach customers looking to shop.
Aleph first partnered with Pinterest in 2023 to help brands in select countries launch cross-border advertising campaigns on the platform.
Under this new partnership, Aleph will work with Pinterest to expand into 11 new markets in LATAM, Asia, the Middle East, and Africa.
Mr Martins believes this will be beneficial to users of Pinterest in Nigeria.
“More Nigerians, 13.9 per cent of the country’s internet users, are turning to platforms like Pinterest for content.
“While messaging remains the main social media use case, there is a growing diversity with new users leveraging these platforms for entrepreneurial ventures and opportunities.
“Our partnership aims to harness the potential of this expanding market and link local businesses with consumers in search of inspiration and products,” he noted.
Also commenting on the deal, the Vice President of Global SMB Sales at Pinterest, Mr Matt Hogle, said, “We’re excited to expand Pinterest’s ads business into 11 new markets via our partnership with Aleph.
“For the first time, brands in these markets will be able to reach millions of Pinterest users who come to the platform with a passion for discovering new ideas and the commercial intent to bring those ideas to life.”
On his part, the Partner and COO at Aleph, Mr Ignacio Vidaguren, said, “We’re delighted to expand our partnership with Pinterest to help advertisers connect with customers looking to be inspired and shop on the platform.
“The ability to advertise on Pinterest in these markets will unlock a great opportunity for brands and retailers to reach new customers.”