Music executive Paulo Okoye has expressed concerns that Afrobeats sensation Rema may be overpricing himself. In a conversation with media personality Ifedayo Olarinde, known as Daddy Freeze, Paulo suggested that Rema needs to perform more shows and build a larger fanbase to justify his current price tag.
“Rema is on another level, a Gen Z superstar, and a major face of African music,” Paulo said, noting that the Western world regards Rema similarly to American artists. However, he added, “The issue with Rema right now is that he may have overpriced himself. He needs to do more shows to build a huge fanbase that matches his price.”
Paulo also mentioned that Rema and his fellow artist Asake have seen a decline in their earnings. He explained that while both artists previously earned between $4 million and $5 million, their earnings have dropped to $2 million (N3.2 billion) and $3 million (N4.8 billion) in 2023 and 2024.
Rema recently made headlines after performing at Anant Ambani and Radhika Merchant’s wedding on July 12 at the Jio World Centre in Mumbai. According to the Hindustan Times, Rema was paid $3 million to perform his global hit song “Calm Down” at the event.