By Aduragbemi Omiyale
No fewer than 875 customers of Stanbic IBTC Bank Limited were rewarded by the financial institution in its Reward4Saving Promo 3.0.
The campaign, which ended recently after 12 months, saw seven customers going home with N2 million each at the grand finale held at the iconic Stanbic IBTC Towers on Walter Carrington Crescent, Victoria Island, Lagos.
At the event, the company gave N28 million to 84 winners. The promo was designed to promote a strong savings culture among Nigerians.
A breakdown of the winners showed that seven customers from seven business zones of Stanbic IBTC Bank got N2 million each, seven savers received N1 million, and an additional 70 customers got N100,000 each.
The selection process for all winners was conducted electronically and supervised by representatives from the Advertising Regulatory Council of Nigeria (ARCON) and the National Lottery Regulatory Commission (NLRC), ensuring fairness and transparency.
In his opening remarks, the Executive Director for Personal and Private Banking at Stanbic IBTC Bank, Mr Olu Delano, highlighted the company’s strong commitment to fostering a savings culture among its clients.
“Our current savings promo goes beyond a mere celebration; it is proof of our dedication to promoting financial inclusion and advocating for responsible financial practices,” Mr Delano stated.
He further acknowledged and appreciated customers’ dedication to saving, saying, “Through this initiative, our goal is to commend their prudent financial behaviour and encourage a broader segment of the Nigerian population to recognize and adopt the merits of financial discipline.”
First introduced in 2021, the Reward4Saving initiative was devised as a strategic promo to encourage Nigerians to develop saving habits by allowing them to participate in monthly, quarterly, and grand finale draws to win cash prizes.
So far, the promo has rewarded 1,942 customers with N318 million. The promo has also won the Most Transparent Consumer Promotion award for two consecutive years at the Industry Awards.
The Reward4Saving Promo 3.0 transcends the mere distribution of prizes; it epitomizes Stanbic IBTC Bank’s commitment to enhancing financial security and encouraging Nigerians to adopt sustainable saving practices.
By emphasizing the significance of saving, the lender aspires to empower its clientele and substantially contribute to the nation’s financial prosperity.
By fostering consistent saving habits, individuals can secure their financial future and enjoy a range of additional rewards.
This approach enhances their economic stability and is fundamental to achieving financial freedom. Cultivating discipline in saving encourages a mindful approach to spending and investment, which can lead to a more prosperous and stress-free life.