Respected Nigerian journalist and PR consultant Adedayo Showemimo proudly represented Nigeria at the first-ever “Media Cup” competition, held during the 2024 FIA Motorsport Games in Valencia, Spain. The event brought together top media professionals from around the world, each competing for their country on an international stage.
Adedayo Showemimo, known for his impactful work in Nigerian media and entertainment, competed alongside journalists from countries such as France, the Czech Republic, Peru, Argentina, Spain, Serbia, and Israel. His participation underscores Nigeria’s growing influence in motorsports journalism and highlights the global appeal of Nigerian media talent.
Commenting on his involvement, Adedayo expressed pride in representing Nigeria in this unique blend of media and motorsport. The “Media Cup” challenged participants not only to report on motorsport events but also to engage directly with racing challenges, offering a new, immersive angle to sports journalism.
Showemimo’s career includes significant contributions to Nigeria’s entertainment and media sectors, where he has worked with high-profile artists like D’banj, Runtown, and Korede Bello. As the creative director of TLM Operations, he is recognized for his expertise in media strategy and PR, often advocating for storytelling in Nigerian entertainment to build stronger audience connections.
The 2024 FIA Motorsport Games marks a pivotal moment for media professionals, encouraging international collaboration and showcasing the dynamic interplay between sports and media. Showemimo’s role in the “Media Cup” not only celebrates his individual achievements but also elevates Nigeria’s profile in global motorsports.