Adron Homes and Properties, a leading real estate company, reaffirms its dedication to corporate social responsibility (CSR) through its fourth annual Breast Cancer Awareness and Screening Initiative, led by Vice Chairman, Olori Aderonke Emmanuelking.
Held at the company’s head office in Omole, Lagos, in partnership with Pink Clinic, the event commemorated World Breast Cancer Month 2024. The program offered free screenings, educational workshops, and preventive health guidance to hundreds of attendees, empowering them to prioritize their health
Opening the event, Olori Aderonke Emmanuelking shared a message of solidarity for those affected by breast cancer, highlighting the importance of community support. “Today, we remember all breast cancer warriors — those who have bravely fought, the survivors who inspire hope, and families who provide vital support,” she said.
With the theme, “No One Should Face Breast Cancer Alone,” this year’s initiative underscores Adron Homes’ commitment to adding value and supporting society through impactful CSR projects. By addressing breast cancer awareness and access to healthcare, Adron Homes is dedicated to making a meaningful difference in the communities it serves.
Dr. Linda Keku, Chief Medical Director (CMD) of Pink Clinic, expressed her gratitude to Adron Homes and Vice Chairman Olori Aderonke Emmanuelking, commending them for their ongoing humanitarian support. “This campaign represents a crucial step in raising awareness. Breast cancer affects both men and women, and early detection is key. If anyone notices changes in their body, it’s important to consult a doctor for prompt screening,” Dr. Keku advised.
The initiative also featured a Walk Against Breast Cancer to show solidarity and raise funds for cancer research. Dr. Keku and her dedicated team conducted free screenings and provided expert consultations, ensuring that all participants received personalized attention and care. This partnership with Pink Clinic, an enduring part of Adron Homes’ CSR efforts, highlights the company’s commitment to bridging healthcare access for all.
Workshops offered guidance on self-examination techniques, healthy lifestyle choices, and cancer prevention strategies, further empowering attendees to take proactive steps in their wellness journeys. Adron Homes believes that initiatives like these make a lasting impact, supporting both awareness and early detection as essential components of cancer prevention.
Olori Aderonke Emmanuelking emphasized the importance of a balanced lifestyle, encouraging participants to avoid foods known to trigger cancer and to perform regular self-examinations. Adron Homes’ CSR commitment, in partnership with Pink Clinic, reflects its dedication to making a positive, lasting impact on the health and quality of life within Nigerian communities.
Seunmanuel Faleye is a brand and communications strategist. He is a covert writer and an overt creative head. He publishes Apple’s Bite International Magazine.