google search

National Grid, Mr Ibu Among Top Trending Searches by Nigerians in 2024

By Dipo Olowookere

Many events happened in 2024 in Nigeria but a few shook the nation because of their impact on residents of the country.

According to a report released by Google, the incessant collapse of the national grip, which plunged the nation into darkness, was among trending searches on its platform.

In the report made available to Business Post on Tuesday, the tech giant said this yearโ€™s results show a continued interest in the political and economic landscape, with searches related to the US elections, the new national anthem.

โ€œThe 2024 Year in Search offers a unique lens into the questions, interests, and conversations that shaped the lives of Nigerians this year.

โ€œFrom cultural milestones to pressing concerns, these insights reflect how Search continues to be a valuable tool for users to navigate and better understand their world,โ€ the Communications and Public Affairs Manager for Google West Africa, Taiwo Kola-Ogunlade, stated.

Googleโ€™s 2024 Year in Search for Nigeria showcased the most popular searches, notable individuals, actors, musicians, topics, questions, and other subjects that captured Nigeriansโ€™ attention in the year.

Googleโ€™s Year in Search is an annual analysis that reveals the top trending lists and also spotlights what the world searches to see, learn, and do.

The music scene in 2024 was marked by a surge in popularity for artists like Shallipopi and Khaid, who also featured prominently in the overall personalities list. The top trending song was โ€œโ€I Donโ€™t Careโ€ by Boy Spyceโ€, followed closely by โ€œOzebaโ€ and โ€œCommasโ€ by Ayraโ€. Nigerians also showed a keen interest in understanding the lyrics of various songs, with โ€œOgechi lyricsโ€, โ€œOzeba lyricsโ€, and โ€œOmemma by Chandler Moore lyricsโ€ leading the searches in the lyrics category.

This year, Nigerians continued to demonstrate a strong interest in entertainment with movies like โ€œA Tribe Called Judahโ€, โ€œTreasure In The Skyโ€, and โ€œDamselโ€ topping the movie charts. The top TV series that captured the interest of Nigerian netizens included โ€œSupacellโ€, โ€œMy Demonโ€, and โ€œQueen of Tearsโ€. In the culinary world, Nigerians explored diverse recipes with โ€œPornstar Martini recipeโ€ leading the searches.

Concerns about personal well-being and global events were also reflected in search trends. Questions like โ€œHow much is dollar to naira today?โ€, โ€œHow to get perfectly defined curls for African hair?โ€, and โ€œWho won the US presidential election?โ€ topped the list of queries. Nigerians were curious about the meaning of words like โ€œdemure,โ€ โ€œsteeze,โ€ and โ€œpet peeves,โ€ turning to Search for answers.