Shettima, Sanusi attend EFInA rebranding event

The Vice President, Ibrahim Shettima and Khalifa Muhammad Sanusi II were among the dignitaries who attended the rebranding event of Nigeria’s leading market facilitator for financial inclusion, ‘Enhancing Financial Inclusion and Advancement,’ on Friday in Lagos.

The event marking the unveiling of its refreshed brand identity and new five-year corporate strategy also served to introduce its new Chief Executive Officer, Foyinsolami Akinjayeju.

Under the theme ‘Beyond Financial Inclusion: A New Chapter Unfolds for EFInA,’ the new CEO said, “EFInA is evolving to ensure that financial advancement goes beyond inclusion—our work is about creating real, measurable impact in the lives of the excluded and underserved, ensuring that financial services become a foundation for resilience, opportunity, and progress for every individual.”

In its new five-year strategy, EFInA emphasised deeper partnerships, innovative solutions, and measurable outcomes, focussing on reaching underserved and excluded communities, especially women and rural populations, as key.

“As EFInA looks to the future, it remains steadfast in its mission to empower Nigerians by enabling access to transformative financial tools and solutions. Our refreshed brand identity and strategy are a call to action—to governments, private sector leaders, development partners, and communities—to work with EFInA in unlocking the future for all Nigerians.”

Together, we can build a resilient, inclusive, and thriving economy,” said Akinjayeju.

During the fireside chat anchored by EFInA Board Director Mrs. Saude Atoyebi, Sanusi reinforced the need for innovative partnerships to drive inclusive economic growth.

Deputy Governor, Financial Systems Stability at the Central Bank of Nigeria, Mr. Philip Ikeazor, who was represented by the Director, Payment Systems Management, Mr. Musa Itopa-Jimoh, highlighted financial inclusion’s vital role in national development.

“Beyond data and funding, EFInA has facilitated market development and championed the conversations that have shaped financial inclusion policies. As we witness EFInA’s rebranding, we see a renewed commitment—not just to expanding access, but to ensuring that access translates into meaningful financial empowerment,” he said.

Shettima, represented by Technical Adviser to the President of Financial Inclusion and Economic Empowerment, Dr. Nurudeen Zauro, reinforced the nation’s alignment with EFInA’s mission, saying, “As we celebrate EFInA’s incredible work, we also recognise that it continues to evolve and adapt to Nigeria’s financial inclusion goals. This strategic realignment perfectly aligns with the current economic and financial reforms under this administration.”