Adefeso appointed American sports charity VP
Nigerian sports media personality and youth advocate Oluwafemi Adefeso has been appointed Vice President and Board Member of Ball Affects Lives, a non-profit organisation dedicated to empowering youth through sports, education, and life skills development in Dallas, Texas.
The American sports charity also announced the adoption of Adefeso’s initiative, Balls Activating Literacy and Leadership, as its official African outreach programme, further expanding its global impact.
Adefeso, founder and Executive Director of BALL has empowered over 2,000 young people across Africa by providing sports equipment, literacy programmes, and leadership training.
“It’s not every day you connect with an organisation in another part of the world who perfectly shares your ideology and objectives for empowering youth in underserved communities using sports as its vehicle,” Adefeso said.
“My goal is to continue to use sports as an enabler for transforming the lives of African youths.”
With a distinguished career spanning prestigious organisations like ESPN Africa, BBC Sport, NBA Africa, and FIBA Media, Adefeso has established himself as a respected figure in global sports media, making history as the first African journalist to interview NBA All-Time Scoring Leader LeBron James.
He also contributed to NBA Hall of Famer Hakeem Olajuwon’s biography, ‘DREAM’.
In his new role, Adefeso will spearhead strategy and programme execution for Ball Affects Lives, ensuring deeper impact both in the United States and internationally.
Joyce Ekworomadu, President of Ball Affects Lives, expressed enthusiasm about the appointment.
“We are thrilled to welcome Oluwafemi to the team,” Ekworomadu said.
“His leadership, global experience, and passion for youth development will be invaluable as we expand our impact on underprivileged athletes worldwide.”
Ekworomadu’s vision has already led to the construction of a community basketball court in Nigeria and the sponsorship of athletes pursuing education in America.
With this strategic partnership, Ball Affects Lives aims to foster greater equitable access to sports and education for underserved communities both in the United States and across Africa.
