MTN partners automobile firms to promote local content
MTN Nigeria is partnering with automobile manufacturers Nord and GAC Motors to bolster its commitment to local content policy and support for made-in-Nigeria products, the operator said in a statement on Friday.
The partnership involved the procurement of 33 vehicles for MTN’s customer-facing teams in Lagos and the North, including 22 locally assembled cars from Nord and GAC Motors. The additional 11 cars further strengthened the company’s operational initiatives, the statement said.
MTN said the vehicles, considered essential tools for trade, would enhance customer engagement by facilitating seamless field operations.
In July 2021, the Nigerian Communications Commission established the Nigeria Office for Developing the Indigenous Telecoms Sector, tasked with promoting indigenous content in the telecom sector through the enforcement of the Nigerian National Local Content Policy.
MTN said its local content commitments align with the national policy, supporting the federal government’s drive for digital and financial inclusion.
Speaking at the handover ceremony at MTN’s Lagos headquarters, Lynda Saint Nwafor, Chief Enterprise Business Officer at MTN Nigeria, underscored the significance of the partnership in strengthening the company’s local content policy.
“At MTN, we maintain a stance on promoting local content development in Nigeria by enabling local supply chains through local procurement.”
Nwafor further detailed how this partnership supports MTN’s logistics model: “We had some challenges over the years. The logistics model we initially wanted to adopt didn’t work, so we had to revert to the old model. This model allows our sales and client success teams to better commute to customer locations.”
The operator with over 80 million subscribers said it remains committed to creating shared value and playing a positive and meaningful role in creating a sustainable and inclusive country.
All rights reserved. This material, and other digital content on this website, may not be reproduced, published, broadcast, rewritten or redistributed in whole or in part without prior express authorized consent from NewsNGR.
Contact: [email protected]
