Maggi introduces ‘Tales of Ramadan’ to celebrate tradition
In a bid to strengthen bonds and celebrate the essence of Ramadan, MAGGI, a brand from Nestlé Nigeria, has launched Tales of Ramadan—a six-week storytelling series to highlight the power of food in fostering friendship, love, and transformation.
According to a statement, the series followed the journey of five women as they navigate the highs and lows of the holy month, discovering how meals shared from Suhoor to Iftar bring deeper connections and cherished memories. Featuring a stellar cast, including Rekiate Ibrahim-Attah, Ramadan Booth, Rabiu Rikadawa, and Uzee Usman.
It noted that the series aims to captivate audiences with relatable characters and compelling storytelling.
Speaking on MAGGI’s dedication to connecting with consumers during Ramadan, Category Manager for Culinary, Nestlé Nigeria, Rahamatou Palm-Zakari, said, “Ramadan is a season of sharing, love, and reflection—values which MAGGI also firmly represents. We are evolving from our much-loved MAGGI Diaries to Tales of Ramadan and remain committed to fostering meaningful connections through food.”
Notably, Maggi, a household name in Nigeria, has long been at the heart of family cooking, promoting healthier and tastier meals.
“Through Tales of Ramadan, the brand reinforces its role in preserving culinary traditions while inspiring families to create lasting memories around food,” it stated.
It added that each episode of the series delves into themes of resilience, forgiveness, and the unifying power of food, showing that true togetherness lies not in perfection but in shared experiences and love.
“With its legacy of promoting good food and healthy living, MAGGI continues to shape narratives that go beyond the kitchen, proving that food is not just about sustenance—it is about connection, culture, and community,” it added.
